Professional Art Handling

How can an in-person service expand its reach and retain its customers during COVID-19?

Brand Refresh  |  Website Redesign  |  Communications Plan
My role
Account Manager, Live Client
Client communication
Scope of work development
Deadline and goal organization
Pep talker and cheerleader
Proactive conflict management
In-depth interviews
Competitive analysis
Brand photography assistance
Website design assistance
Client presentation 

TL;DR 

Revamp the PAH brand identity to tell a more authentic story and stand-out from the competition. After crafting the identity, our team brought it to life on social media, print, and an entirely new website which increased active leads by 450%.

Rather than showcasing solely the end output, I thought I'd show the process and problem-solving it took to get there.
If you'd rather just see the regular ol' project, you can here.

A timeline of my summer as an account manager for PAH

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Many hats were worn throughout the process. 
COVID-19 THROWS A WRENCH IN PLANS
COVID-19 cancels my summer internship and many of my classmates’.
THE CARRIAGE HOUSE IS BORN
My kickass classmates form Brandcenter’s own creative co-op The Carriage House.
Original website and branding
PAH COMES LOOKIN' FOR HELP

Rebranding
Customer Acquisition Plan
Website and Social Media Refresh
Customer Relationship Management
Client services
Build trust with the client and manage their needs alongside my teams’.
Project manager
Craft a plan guiding 8 people over the course of a summer to fulfill those needs.
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Firefighter
An invalid social post leads to an unhappy client.
Quick, diplomatic problem solving and previously built trust put out the fire.
RESEARCH + STRATEGY

Fabulous strats, Payal and Sheila, develop strategic direction for PAH based on consumers, competitor, and category analysis as well as in-depth interviews with employees, fine art experts, art handlers, and current PAH customers.
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Strategist 
Assist with IDIs and competitive analysis.
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BRAND REFRESH

Chris, David, Chelsie, Evan, and Dan worked their magic to create the new visual brand identity, sharpened tone of voice, and website.
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Creative
Assist with brand photography and site design.
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Client services
Organize and lead client presentations.
New website and branding 
RESULTS

Site sessions increased 121.21%
Unique visitors increased 125.81%
Active leads increased 450%
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COMMS PLAN

Develop comms strategy and content for social and print. The plan helped PAH build relationships with past partners and gain future clients.
Firefighter and Morale Booster
Slow client responses lead to dwindling team morale. Stricter timelines, picking up slack when needed, and infusing fun into team meetings help put out the fire.
HOW-TO WORKSHOPS

Copper CRM
Facebook Ads
Website editing on Wix
Asset editing on Canva
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“Every time we look at the website we are reminded of your great presentations and efforts to make the PAH brand come to life.

We are so thankful for your time and energy. It was a lot of fun and we are loving the results.”
– PAH Team

THE TEAM
Payal Pereira, Strategist
Sheila Villalobos, Strategist
Chris Cole, Art Director
David Ligon, Art Director
Chelsie Kelly, Copywriter
Evan Shisler, Copywriter
Dan Ivey, Experience Designer