The Martin Agency

Expand upon agency capabilities while remaining true to the mission of Fighting Invisibility.

Independent Capstone Project | Capability Innovation | Live Client
My role
Client management
Creative management
Brand audit
Innovation strategy
Qual & quant research
Virtual community
In-depth interviews
Survey development + analysis
Live presentation
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TL;DR 

Martin is in the position, based on their mission, to encourage clients to walk the walk.

re: [Action] is a new creative activism arm that transcends traditional advertising in order to make a stronger impact.

Strategic Framework

Invisibility & Impact

Martin aims to make work for their clients that is highly visible and makes a strong impact.
 
In doing so, my research proved, relevancy is merely the first step in making a cultural impact.
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Strategic Opportunity

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Strategy

Bridge the intersection between relevancy and radical change.
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Capability Innovation

re: [Action]

re: [Action] is a creative activism arm that transcends traditional advertising in order to make a stronger impact.

WHO WE ARE

re:[Action] is a force within The Cultural Impact Lab focusing on powerful and purposeful action. We’re not just here to understand and embrace culture, but we’re here to, well, impact it.

WHAT WE DO

It takes authenticity, accountability, and intent. But there’s no one formula—we make individualized courses of action to help brands strike when it’s hot, or make it hot. We push our clients to create long-lasting work that culture will build upon for years to come to [move past short-term relevancy]. Which goes hand in hand with our overall mission to Fight Invisibility. Two birds, one stone. Pretty cool.

HOW WE DO IT

From relevant to radical, we help clients go all in: strategically aligning them with causes that feel honest yet ambitious. Through invisibility detection, relevancy analysis reporting, and immersive panel discussions, we determine the best way brands can brace for impact and follow through thoughtfully.
[TLDR: We’re ready to dig in. Way in.]
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INVISIBILITY DETECTION 
 
Social cause tracking within culture and communities
RELEVANCY ANALYSIS REPORTING
Social cause alignment to client, consumer, and culture
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IMPACT PANELS
Diverse in-house research panels to tap into subcultures directly
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ANNUAL REPORT

 

A year of imp[Act] reports on invisibility trends and celebrates positive change

HUGE THANKS TO THE CREATIVES THAT HELPED BRING THIS VISION TO LIFE:
Isabel Kerr, Copywriter
Monica Roebuck, Copywriter
Chris Cole, Art Director