The Martin Agency
Expand upon agency capabilities while remaining true to the mission of Fighting Invisibility.
Independent Capstone Project | Capability Innovation | Live Client
Qual & quant research
Survey development + analysis
Martin is in the position, based on their mission, to encourage clients to walk the walk.
re: [Action] is a new creative activism arm that transcends traditional advertising in order to make a stronger impact.
Invisibility & Impact
Martin aims to make work for their clients that is highly visible and makes a strong impact.
In doing so, my research proved, relevancy is merely the first step in making a cultural impact.
Bridge the intersection between relevancy and radical change.
ManifestoCasper Studio Bed
re: [Action] is a creative activism arm that transcends traditional advertising in order to make a stronger impact.
WHO WE ARE
re:[Action] is a force within The Cultural Impact Lab focusing on powerful and purposeful action. We’re not just here to understand and embrace culture, but we’re here to, well, impact it.
WHAT WE DO
It takes authenticity, accountability, and intent. But there’s no one formula—we make individualized courses of action to help brands strike when it’s hot, or make it hot. We push our clients to create long-lasting work that culture will build upon for years to come to [move past short-term relevancy]. Which goes hand in hand with our overall mission to Fight Invisibility. Two birds, one stone. Pretty cool.
HOW WE DO IT
From relevant to radical, we help clients go all in: strategically aligning them with causes that feel honest yet ambitious. Through invisibility detection, relevancy analysis reporting, and immersive panel discussions, we determine the best way brands can brace for impact and follow through thoughtfully.
[TLDR: We’re ready to dig in. Way in.]
Social cause tracking within culture and communities
RELEVANCY ANALYSIS REPORTING
Social cause alignment to client, consumer, and culture
Diverse in-house research panels to tap into subcultures directly
A year of imp[Act] reports on invisibility trends and celebrates positive change
HUGE THANKS TO THE CREATIVES THAT HELPED BRING THIS VISION TO LIFE: