How can a brand use its platform to push for racial progress?
Brand Activation | 4-day Sprint | Live Client
Deck narrative and presentation
Widen people’s palates and appreciation for the cultures around them with a campaign and interactive scavenger hunt that encourages DoorDash users to challenge what and how they eat.
Often, we stick to what we know and order on auto-pilot. However, those comfort zones aren’t always inclusive.
The intricacies and intentions that make minority cultures and cuisines beautiful have been (white)washed away for the sake of comfort.
Go beyond simply welcoming all flavors to appreciating them in their intended form with a campaign and interactive scavenger hunt.
Taste in Full
We will never be full if we only experience a tiny portion. True fullness is of stomach, body, and mind.
Meals have do’s and don’ts for proper enjoyment, but some meals’ don’ts are disregarded more than others.
THE HUNT: LOCAL SCAVENGER HUNT
The interactive scavenger hunt that leads DoorDash users to five doors and corresponding clues around their city.
Complete various tasks at each door
Learn about overshadowed cultures within your community
Challenge what and how you eat
THE REWARD: IMMERSIVE DINING EXPERIENCE
The fastest finishers may RSVP to a curated dining experience.
Five local, immigrant-owned restaurants
Five dish samples
One guided dining experience
IN-DEPTH CONSUMER JOURNEY
THE FASTEST FINISHERS MAY RSVP TO A CURATED DINING EXPERIENCE
The not-fast-enough receive a Swiss Army Utensil crafted to help users properly partake in meals that prefer the assistance of chopsticks, straws, or even their hands.